OUR PROCESS
How We Turn Your Traffic Into Revenue
Every revenue lift we deliver follows the same structured methodology — nine research methods, proven behavioral principles, and rigorous A/B testing tailored to your funnel.
Watch the video explaining the whole process:
Average ROI in 4 Weeks
Ecommerce-Focused
9-Method Research Process
Trusted by 7 to 8-Figure Brands
Partners & Certifications
James Nichols
Co-Founder at US Park Pass
Michal Pelc
Founder at Ekogram
Zavier Croker
CMO at HiveIQ
STEP 1
Identifying Your Conversion Bottlenecks
Before fixing what's not working, we must understand exactly where your funnel is losing revenue — and why.
A Complete Picture of Your Funnel
Most stores optimize based on gut feeling — chasing competitors, following best practices, testing whenever it feels right. The problem is your funnel, and your customers are unique to you. What works for others won't necessarily work for you.
That's why we run nine research methods before touching a single element of your store — each revealing a different layer of why your visitors aren't converting. This combination of various research data helps us get a complete picture of your store's conversion bottleneck, so we can act on it.
Rising CAC↑
Methods of Research
STEP 2
Ideating Solutions
Once we identify where your funnel is leaking, we match each problem with a proven solution — not a guess.
From Problems to Proven Solutions
Once the research is complete, each conversion issue we identify is paired with a solution from our Behavioral Science Library — a database of over 100 psychological principles that influence how people think, decide, and act.
Whether your store needs UI/UX improvements or better persuasion techniques, we then select the relevant principles for your funnel and customers and develop strong hypotheses based on them.
Rising CAC↑
STEP 3
Test, Validate, Grow
Every hypothesis goes through a rigorous testing process — so only what actually works gets shipped to your store.
Tests That Are Built to Win
Most stores conduct A/B tests improperly — without a defined sample size, set duration, or correct setup. The result is a test that claims to identify a winner but actually costs you revenue without anyone noticing.
We manage the entire process: prioritizing which tests to run first using the PXL method, setting the correct sample size and test duration, building and QA-ing every variant, and monitoring each test as it runs. When a test finishes, you receive a detailed report including its financial impact — exactly how much revenue that test generated for you.
Rising CAC↑
How We Run Your Tests
How It Works
A continuous, data-backed process designed to solve challenges and deliver reliable optimizations with confidence.
High CAC and low margins were preventing scale. We fixed the unit economics through CRO and email marketing — increasing profit per order by 32% and growing email to 30% of total attributed revenue, in 4 months.
$1.5M+
Annual Revenue
20%+
Gross Margin Growth
32%+
Profit Per Order
Rising ad costs and low margins made scaling impossible. Through focused product page CRO and landing page alignment, we added $202K in annual profit without increasing ad spend.
$202K+
Annual Profit
28
Time to Impact
Earth's Mushrooms
Email was barely driving revenue for a brand where it should've been the primary channel. We overhauled their retention strategy and turned email into 61% of total store revenue, in 3 months.
$363K+
Email Revenue Generated
61%
Of Total Store Revenue
Poco Bero
Email was barely driving revenue for a brand with a highly engaged audience. We rebuilt the entire program from the ground up — and grew email revenue by 107% in the first month.
$80K+
Revenue Increase In 1 Month
+107%
Email Revenue Growth
