How we helped Hypuff increase profitability by 25%
By turning single-item shoppers into bundle buyers through research and smart offers.
Case Study Overview
Hypuff sells elegant bathroom accessories through their DTC store, with a hero product that customers love. But low profit margins from single-item orders made scaling impossible.
Through research and offer testing, we increased profit per order by 25% — by turning one-item buyers into bundle buyers with smart, intent-driven offers.
Product Page: Offer Clarity + Trust Elements
Hypothesis:
If we clarified the product use cases and added trust elements like customer reviews and badges, more visitors would feel confident enough to purchase.
Goal:
Revenue per Site Visitor and Conversion Rate
Result:
Conversion rate increased as buyers better understood the value and felt reassured about quality and credibility.
Product Page: 3-Step Buying Process Section
Hypothesis:
If we visually broke down the purchase and delivery process into 3 simple steps, customers would feel more confident and motivated to buy.
Goal:
Revenue per Site Visitor and Conversion Rate
Result:
Increased clarity and reduced perceived effort helped more visitors move from consideration to purchase.
Other Optimizations
Multi-Unit Offers:
Introduced strategic discounts for purchasing multiple soap holders — encouraging customers to buy for both kitchen and bathroom use.
Complementary Product Bundles:
Created bundles that combined soap holders with related accessories — increasing cart size without needing discounts on the hero product.
Post-Purchase Funnel:
Added relevant upsell offers after checkout to capture leftover buying intent — boosting profit without affecting conversion rates upfront.
The Results
Through research, learning, testing, and optimization, we delivered significant improvements for Hypuff:
28% increase in average order value
25% increase in profit per order
These improvements made each customer more valuable and allowed Hypuff to finally scale their advertising profitably.
Key Takeaways
Research reveals opportunities
Research can help uncover surprising customer behaviors and needs, allowing you to discover new ways to improve the customer experience and increase sales.Use bundling offers to boost profit
Even with low-margin products, strategies like bundling, multi-unit discounts, and introducing complementary items can help boost average order value and profitability.
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