How we helped Earth's Mushroom Generate $363,707 From Email Marketing

The Challenge

Earth’s Mushrooms, a Canadian wellness brand specializing in a 5-mushroom extract blend, had a loyal customer base and a compelling product. However, their email marketing efforts were underperforming, leading to missed opportunities in customer engagement and revenue generation.

Despite consistent website traffic and solid conversion rates, they weren’t seeing the kind of revenue they should’ve been generating from email. A deeper look revealed multiple issues:

• Lack of automated flows meant they weren’t capturing sales from high-intent visitors or nurturing new customers properly.

• Generic, one-size-fits-all campaigns didn’t resonate with different segments of their audience.

• Inconsistent sending schedules led to missed revenue opportunities and low engagement over time.

• Poor email deliverability—they weren’t following best practices for list hygiene, authentication, or sending reputation, which meant many emails weren’t even making it to inboxes.

Without a solid email foundation, Earth’s Mushrooms was leaving serious revenue on the table. They needed a strategy that would boost deliverability, engage customers more effectively, and turn email into a true profit-driving channel.

The Solution

To address these challenges, we implemented a comprehensive email marketing overhaul:

1. Customer Segmentation: We analyzed purchase behavior and engagement data to segment their audience into first-time buyers, repeat customers, and high-value clients—so every message could hit closer to home.

2. Automated Email Flows: We revamped their entire flow strategy to actually perform. Every sequence—from welcome to post-purchase—was rebuilt to drive conversions, and we introduced new high-impact flows to close major revenue gaps in their funnel.

3. Email Strategy & Best Practices: We elevated their entire email strategy across both flows and campaigns—implementing best-in-class practices for copy, design, structure, and CTAs.

4. Smarter Sending & Deliverability Improvements:We improved how emails were sent and who they were sent to—focusing on quality, relevance, and engagement. This helped boost key metrics like open and click rates, while also improving overall deliverability and email performance across the board.

5. Value-Driven Campaigns: We introduced a content-first approach to their campaigns—focusing on education, storytelling, and wellness insights that built trust and kept subscribers engaged. By consistently delivering value before asking for a purchase, we warmed up the audience and turned email into a reliable revenue driver.

The Results

With a complete email marketing transformation—spanning segmentation, automation, content, and deliverability—Earth’s Mushrooms turned email into their top-performing revenue channel. The impact was massive:

• $363,707 in revenue generated from email marketing

• 61% of total store revenue driven by email

• Significantly improved deliverability, leading to stronger open and click rates across both campaigns and flows

• Higher repeat purchase rate, driven by smarter post-purchase journeys and consistent, value-led communication

What started as an underutilized channel quickly became the engine of their growth—delivering consistent revenue, stronger retention, and a more engaged customer base.

Key Takeaways

• Strong email performance starts with strategy: Without segmentation, optimized flows, and a clear content strategy, email can’t reach its full potential. The right foundation makes all the difference.

• Flows and campaigns need to work together: It’s not about one or the other—both automated flows and ongoing campaigns need to be built with intention and optimized for performance.

• Deliverability is a growth lever: Better sending practices, smarter targeting, and more relevant emails improve inbox placement and engagement—lifting all key metrics.

• Content is more than copy—it’s connection: Educational, wellness-driven content helped Earth’s Mushrooms build trust and drive conversions, turning subscribers into long-term customers.

• Email can (and should) be your highest-ROI channel: With the right strategy, email doesn’t just support revenue—it leads it.