How Oreylo Added $202K in Profit — Without Spending More on Ads
In just 4 weeks of focused product page CRO and landing page alignment that rebuilt trust and increased conversion — all without raising ad spend.
Case Study Overview
Oreylo sells unique over-the-ear earrings through their DTC store. But rising ad costs and low margins made scaling impossible. We focused on conversion and trust improvements — adding $202K in annual profit and lifting profit per visitor by 14.2% in just 4 weeks.
Due to limited traffic, we rolled out multiple product page improvements in a single, high-leverage test.
Product Page: Social Proof Above the Fold
Hypothesis:
If we added visual social proof — including customer thumbnails, star ratings, and reviews — to the top of the product page, new visitors would trust the brand faster and convert more.
Goal:
Conversion Rate
Result:
Lifted conversion rate by reducing hesitation and making the product feel more credible and widely loved.
Product Page: Clarity, Confidence, and Ease
Hypothesis:
If we made the offer clearer, simplified the next steps, added color swatches for easier navigation, and reinforced trust below the ATC button with badges and testimonials, more visitors would feel confident enough to buy.
Goal:
Conversion Rate
Result:
Reduced friction and boosted buyer confidence — contributing to the 15%+ lift in overall conversion rate.
Product Page: Social Proof Below the Fold
Hypothesis:
If we showcased real customer photos wearing the earrings and prioritized reviews that spoke to key buyer concerns (fit, quality, comfort), we’d increase trust and reduce abandonment.
Goal:
Conversion Rate
Result:
Helped skeptical visitors visualize the product on real people — reinforcing trust and pushing more of them to complete the purchase.
Cart Drawer: BOGO Incentive + Cross-Sells
Hypothesis:
If we visualized the BOGO offer with a clear progress indicator and surfaced complementary products inside the cart drawer, more customers would add items to unlock the deal.
Goal:
Average Order Value (AOV)
Result:
Increased AOV as more shoppers added a second pair to qualify for the offer — with cross-sells driving additional margin.
The Results
By focusing on trust, clarity, and high-impact on-site changes, we helped Oreylo unlock growth without more ad spend. A single test on the product page — paired with landing page alignment and cart optimization — led to:
15.16% increase in conversion rate
14.52% increase in revenue per site visitor
14.23% increase in profit per site visitor
$202,452 in added annual profit
Positioned for sustainable, margin-positive scaling
Key Takeaways
Trust Comes First:
Even with a great product, skeptical visitors won’t convert. Showing social proof early and often builds confidence where it matters most.Clarify the Offer, Reduce Friction:
Clear instructions, visible swatches, and simplified messaging reduce drop-off and help more visitors complete their purchase.Optimize What You Can Test:
When traffic is limited, roll out high-confidence improvements in one focused test — don’t wait for perfect conditions.Align Landing Pages With Ads:
Matching the expectations set by ads with the landing experience leads to stronger ROAS and lower acquisition costs.Lift AOV Without Discounts:
Using cart drawer messaging, BOGO thresholds, and smart cross-sells drives higher order value — without hurting margins.
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