Through focused product page CRO and landing page alignment, we rebuilt trust, removed friction, and increased conversion rate — all without increasing ad spend. By improving how the offer was communicated and how quickly visitors could build confidence, we turned more traffic into profit — in just 4 weeks.
4 Weeks
Timeline
+14.23%
Profit Per Visitor
$202,452
Added Annual Profit
The Challenge
Oreylo is a DTC jewelry brand selling unique over-the-ear earrings. Because the product is visual and personal, getting first-time visitors to trust a new brand was difficult. Rising ad costs were squeezing margins tighter every month, making scaling nearly impossible. They didn't need more traffic — they needed the traffic they already had to convert at a much higher rate.
Research & Discovery
Our UX heuristic review and heatmaps revealed a massive trust deficit. Visitors were landing on the product page from ads, scrolling quickly, and bouncing. Customer surveys confirmed that because the brand was unknown, shoppers were highly skeptical of the quality and fit. The product was great, but the page was asking for the sale before it had earned the visitor's trust.
On-site polls also uncovered a secondary issue: visitors who did stay weren't being given any reason to buy more than one pair. There was no incentive structure in the cart, and the AOV was suffering for it. With rising ad costs, that low AOV was making profitable scaling nearly impossible.
Our Solution
We focused entirely on building trust and removing friction across the product page and cart experience:
Front-Loaded Social Proof: First-time visitors to an unknown jewelry brand need a reason to trust before they buy. We moved customer thumbnails, star ratings, and photo reviews above the fold so that credibility was established before they even read the offer.
Clarity & Buyer Confidence: We simplified the core messaging, added clear color swatches for easier navigation, and reinforced trust below the Add to Cart button with badges and testimonials — reducing the hesitation that was causing visitors to leave without buying.
Real Customer Photos Below the Fold: We showcased real customers wearing the earrings and prioritized reviews that addressed key concerns around fit, quality, and comfort. This helped skeptical visitors visualize the product on real people and pushed more of them to complete the purchase.
BOGO Incentive + Cart Cross-Sells: To combat rising ad costs, we needed to increase AOV. We introduced a BOGO offer with a clear progress indicator inside the cart drawer, paired with smart cross-sells — prompting customers to add a second pair to unlock the deal and driving additional margin in the process.
The Results
$202,452 in added annual profit
15.16% increase in conversion rate
14.23% increase in profit per site visitor
Positioned the brand for sustainable, margin-positive scaling
Key Takeaways
Trust is the conversion. For an unknown brand, no amount of traffic will fix a page that hasn't earned the visitor's confidence yet.
Social proof placement matters — above the fold changes the entire dynamic of how a visitor reads the page.
AOV is a lever you control. The right cart incentive can meaningfully improve profitability without touching ad spend.
When traffic is limited, one focused, high-confidence test beats ten scattered ones.
In 4 weeks, Oreylo went from a brand struggling to convert cold traffic profitably to one with a site that earned trust fast and an AOV that justified the ad spend. The product was never the problem — the experience around it was. Once that was fixed, the path to profitable scaling became clear.