How We Added $202,452 to Oreylo in Annual Profit in 7 Days

Oreylo Jewelry Case Study

• 15.16% increase in conversion rate

• 14.52% increase in revenue per site visitor

• 14.23% increase in profit per site visitor, which totals $202,452 in profit annually ($16,871 in monthly profit)

The Challenge

Oreylo, a high-end jewelry brand, was looking to enhance its profitability by improving the user experience on its product pages. The goal was to increase conversions and revenue without increasing ad spend.

The Solution

To optimize Oreylo's product pages, we conducted in-depth psychographic data research, mined customer reviews, analyzed competitors, and utilized AI tools. We identified that the core benefit for customers was the desire to receive compliments on their jewelry.

We implemented the following changes:

• Added social proof above the fold, showcasing reviews that highlighted compliments.

• Enhanced trust seals and clarified their shipping policies, addressing support tickets related to delivery issues.

• Emphasized this core benefit in product descriptions, creating an emotional connection with buyers.

See the impact of our optimizations with a before and after screenshot below.

The Results

By optimizing the product page experience, Oreylo saw immediate improvements:

• 15.16% increase in conversion rate, as visitors were more compelled to complete purchases.

• 14.52% increase in revenue per site visitor, driven by the enhanced product presentation and customer engagement.

• 14.23% increase in profit per site visitor, adding $16,871 in monthly profit.