A passionate audience, a broken email program, and untapped revenue sitting in plain sight. We fixed it — and the results came within the first month.
"Teodor uncovered a lot of things that were frankly just in our blind spots. Little things, but little things add up. Really quick, really prompt, really smart guy — and the performance was certainly there too. I can't say enough good things about him and the work that he does."
— John Dyall, Founder, Poco Bero
The Challenge
Poco Bero, a fast-growing DTC pizza brand, had a passionate community and a product people genuinely loved. Email should have been a core revenue driver. Instead, it was an untapped asset held back by broken automations, deliverability issues, and a complete lack of strategic direction. They had the audience and the product-market fit — they just lacked the infrastructure to monetize it.
Research & Discovery
Our initial audit revealed that the problem wasn't a lack of interest — it was technical and strategic neglect. Revenue-critical automations were misfiring, leaving high-intent actions unmonetized. Worse, poor sending practices had severely damaged their sender reputation, causing a significant portion of their emails to land straight in spam.
On top of the technical issues, there was no segmentation and no content strategy. Every subscriber was receiving the same generic blasts regardless of where they were in the customer journey. For a brand with a passionate, community-driven audience, this was a massive missed opportunity — the list was capable of far more than it was being asked to do.
Our Solution
We took a phased approach — first stop the bleeding, then build the engine for growth:
Fixed Deliverability & Automation Bottlenecks: We diagnosed and resolved the core drivers of their deliverability issues, immediately improving inbox placement and reducing spam complaint rates. Simultaneously, we fixed the misfiring automations to ensure every high-intent action was being captured and monetized.
Rebuilt Core Flows with Better Creative: We redesigned and rewrote the copy across their core flows to be mobile-optimized, on-brand, and built to drive action — replacing generic, low-converting messages with copy that matched the audience's intent at each stage of the journey.
Launched High-Intent Automations: We built and launched a Site Abandonment flow from scratch to re-engage visitors who showed interest but hadn't viewed a specific product — capturing a segment that was previously slipping through entirely.
Community-Led Content Strategy: For a brand with a passionate food community, value builds trust. We introduced a content strategy featuring pizza recipes, dough tips, and cooking guides. This trained the audience to open and click, improving deliverability while keeping Poco Bero top of mind for their next pizza night.
Smarter Segmentation & List Growth: We expanded the primary sending segment to reach a wider audience without sacrificing performance, and ran an A/B test on the main sign-up form — finding a new variant that increased email and SMS opt-in rates by 13%.
The Results
107% email revenue growth in Month 1
$80,878 in email-attributed revenue by Month 2
13% increase in sign-up form opt-in rate
A healthy, engaged list driving consistent repeat purchases
Key Takeaways
You can't build on a broken foundation. Fix the leaks before you scale anything.
For community-driven brands, content is the strategy — it builds trust, improves deliverability, and drives sales without feeling like a pitch.
List growth and list performance go hand in hand. A 13% lift in opt-in rate fuels the entire retention engine over time.
The fastest wins often come from fixing what's already broken, not building something new.
Within the first month of fixing the foundation and deploying a content-led strategy, Poco Bero's email channel went from a liability to a genuine growth driver. By month two it was generating over $80K on its own. The list was always capable of this — it just needed the right infrastructure and strategy behind it.