Case Study: Poco Bero

Overview

Poco Bero, a fast-growing DTC pizza brand, had a passionate audience and a product people loved. Email should have been a core revenue driver. Instead, it was an untapped asset, held back by foundational issues and a lack of strategic direction.

We overhauled their email program from the ground up. The result: email revenue grew 107% in the first month, and the channel was generating over $80,000 by month two.

The Challenge

The core problem wasn't a lack of audience or product-market fit; it was a lack of infrastructure and expertise. The email channel was underperforming because the technical and strategic foundation wasn't there to support growth. Key issues included:

• Revenue-Critical Bottlenecks: Core automations were not performing optimally, leaving significant revenue on the table.

• Deliverability & List Health Issues: A combination of factors was impacting inbox placement and elevating spam complaints, damaging sender reputation.

• No Strategic Direction: There was no content strategy, no A/B testing, and no segmentation to personalize the customer experience.

The Optimization Process

Our approach was to first stop the bleeding, then build the engine for growth.

Phase 1: Research & Identify Bottlenecks

Before building anything new, we conducted a full audit of their email setup to identify the most critical bottlenecks suppressing performance.

• Resolved Automation Bottlenecks: We systematically identified and resolved issues within their core automations, ensuring high-intent customer actions were captured and monetized effectively.

• Improved Deliverability & List Health: We diagnosed and fixed the primary drivers of their deliverability issues, which immediately improved inbox placement and reduced spam complaint rates.

Phase 2: Generate & Prioritize Ideas

With a stable foundation, we moved on to building out a more sophisticated automation architecture and overhauling the creative quality of existing emails.

• Redesigned Email Creative & Copywriting: We rebuilt the design and rewrote the copy across their core flows. Every email was redesigned to be on-brand, mobile-optimized, and written to drive action — replacing generic, low-converting messages with copy that matched the audience's intent at each stage.

• Launched New High-Intent Flows: We built and launched a new site abandonment flow from scratch to engage visitors who showed interest but didn't view a product.

• Continuous A/B Testing: We ran systematic A/B tests across flows and campaigns to find what converted best and cut what didn't. Every optimization was data-driven, not guesswork.

Phase 3: Test & Implement

With the automated engine running, we turned our focus to proactive campaign strategy and list growth.

• Content Emails & Blog Posts: We introduced a content strategy built around high-value emails and blog posts — pizza recipes, dough tips, and cooking guides. These content sends improved list engagement and deliverability by training the audience to open and click, while also driving sales by keeping Poco Bero top of mind and giving subscribers a reason to come back.

• Smarter Segmentation: We expanded the primary sending segment to a wider group, which increased the reach of each campaign without sacrificing performance.

• Accelerated List Growth: We ran an A/B test on the main sign-up form, finding a new creative variant that increased the email and SMS opt-in rate by 13%.

The Results

The impact of this three-phased approach was both immediate and significant.

Customer Testimonial

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Key Takeaways

• Fix the Leaks First. You can't build a successful email program on a broken foundation. A systematic audit to identify and resolve core bottlenecks is the essential first step.

• Content Builds Trust. For a brand with a passionate community, providing value is the most effective way to build trust and drive sales.

• Always Be Testing. A 52% lift in a core automation came from a simple timing test. Continuous, data-driven optimization is where the biggest long-term gains are found.

• Growth is a Full-Funnel Game. The 13% lift in the sign-up form opt-in rate was just as important as the campaign strategy. Growing the top of the funnel fuels the entire retention engine.